WWG offers different systems to franchise, according to the investors resources and market expansion strategies:
- Low-level entry for small investors
- Designed fot entrepreneurs with no experience in retail food business
- Effective in those regions where gelato is fairly new and requires baby steps
- Medium-Level entry for investor with good size capital
- Designed for entrepreneurs with experience in multi location retail business
- Effective in those regions where gelato has been developed but no brand is emerging
- High-entry level for investors with access to large funds required to develop a complex business operation
- Designed for entrepreneur with good experience in multiple location retail business and highly integrated operations
- Effective in those regions where gelato has already became a diversified market but expansion requires a consistent brand and strategy